Case Study: Cadbury “Unleash the Goo” Contest

I don’t like it when people shout at me. Do you?

So, don’t expect to be heard if all you’re doing is shouting at people to buy your “Stuff” from your website (…..or advertising, or brochures.) People have too much to do, too little time, and too much information to care.

If you’re like me, you’re FED UP with marketing. You wish there was a better way get your message out so people would know you’re there, come find you, and buy.

There is a better way. I call it “Authentic Conversation.” Authentic Conversation is a return to the basics: Establish trust. Build relationship. Then, ask for permission to engage your...[read more]