Generations Online in 2009

by Carol on March 4, 2009

Wondering how to use the internet to reach your market in 2009? A recent study published by the the Pew Internet Project tells you what’s hot and what’s not. Who is the “Pew Internet Project”?:

The Pew Internet Project is an initiative of the Pew Research Center, a nonprofit “fact tank” that provides information on the issues, attitudes and trends shaping America and the world. Pew Internet explores the impact of the internet on children, families, communities, the work place, schools, health care and civic/political life. The Project is nonpartisan and takes no position on policy issues.

Of course, young people are online. However, there are more people from older generations than ever before – did you know Generation X’ers are the most likely group to bank, shop, and look for health information online?

Download the full report here

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