Non-profits are learning from the success of the Obama campaign and its ability to raise a lot of money from many people giving a little.
Firstgiving,, an online donations company, organized a “Virtual Pajama Party” for their charity organization, Social Media for Social Change. Here’s more about the event:
On March 7, the group organized the online event, called Stay In and Help Us, and asked people to calculate how much money they usually spend to go out on a Saturday night (say, $40 at the movie theater or $80 for dinner and drinks) and donate that amount to raise funds for City Harvest, a New York-based nonprofit organization that rescues food from restaurants and supermarkets and delivers it to programs that feed the hungry. For entertainment, Stay In and Help Us participants could check out Twitter and Tumblr for real-time commentary and live audio and videocasts of others participating in the cause. The organization raised about $1,400 within six hours.
How could you use social media for your non-profit? Get more ideas here.
