This slideshow is derived from the book, Groundswell, by Charlene Li and Josh Bernoff at Forrester Research:
It’s a book by two Forrester analysts with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube. Featuring 25 full case studies, a complete road map for social strategy, and data from around the world.
A useful read for anybody considering venturing into Social Media.
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