I recently presented a workshop with the above title to the Lakeport Chamber of Commerce as a part of their “59-Minutes To A Better Business” education series. If you weren’t able to attend, or you were and want a refresher course, here’s the video:
If you are already familiar with the concepts of social media marketing, skip ahead to part 5 – this is where I introduce the steps of creating a social media marketing plan (pretty important if you want to use social media for business purposes…)
And, you can download the handouts here.
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As a consultant, I see the value of providing an online experience. Social media is a great example of an interactive digital medium with real power, provided you know how to use it. For the average small business, effectively navigating social media is largely about understanding Generation Y. Please see my review of Millennials and social media.
http://thegreenmarket.blogspot.com/2009/05/power-of-social-media-and-importance-of.html
See also the ways in which social media and sustainability are aligned.
http://thegreenmarket.blogspot.com/2009/05/social-media-and-sustainability.html
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