Question: Is it better for a business owner to have more friends on social networks like Twitter or Facebook, or fewer? Answer: “Who knows?” and “It depends.”
This article from BusinessWeek is worth the long read if you’re interested in the sociology and psychology behind marketing and social network behavior. With more ways to get information and more ways to interconnect, the way humans bond and relate to each has suddenly gotten very complicated.
Information, which once was a scarce commodity, is now cheap. What’s priceless is a person’s attention. How does a marketer get and keep this valuable commodity? Facebook sure hasn’t figured it out, as very few members click on Facebook ads – this activity brings in scarcely a dime a month per member.
If you don’t have time to read the entire article, wait for the video at the top to load and just watch that:
Learning, and Profiting, from Online Friendships – BusinessWeek.
