Merritt Colaizzi reports on Josh Bernoff’s keynote address this morning at the IAB Marketplace: Social Media
In the address, Josh uses the acronym “Post” (People – Objectives – Strategy – Technology) to describe a process he uses for social media planning. This particular post from Merritt focuses on the “O” (“Objectives”) and gives three examples of successful social media campaigns based on three very different types of objectives. These ideas might get your creative juices flowing for your own social media plan!
Read Merritt’s post at SmartBlog on Social Media here.
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Thanks for the shout out Carol! Glad you found the write-up useful. This conference is really interesting – more juicy stuff to come.