If you’re looking for some cold, hard data to justify whether Twitter might be a useful investment in time for you and your business, Dan Greenfield at socialmediatoday has compiled a great list of Twitter tools you can use to track trends, people, and topics.
There are a wide variety of services listed, so there’s a chance one of these might be tracking something you might be interested in measuring. While you’re building your social media plan and thinking of including Twitter, it’s probably a good idea to evaluate the relevant tracking tool at the same time.
Read Dan Greenfield’s article here:
