Back on the charts again of “Ad Age’s Top Ten Viral Videos” is E-Trade’s “Singing Baby.” How and why would a video go off the charts and then back on? As Visual Measures, which compiles the data for the chart, explains:
It’s the result of a concept called “viral activation.” E-Trade and ABC ran a promotion for the show “Un-Broke,” which triggered related clips, several of which were the talking-baby spots. And, voila — there it is, back on the chart.
As always, you can see the rest of the top ten here.
(BTW, My husband just loves these ads!)
Comments on this entry are closed.