If you think you’re going to dramatically increase sales by participating in social media, think again. A new study by Menlo Park based consumer information company Knowledge networks uncovers the following:
- 83% of online population, ages 13 to 54, use social media – 47% participate weekly
- Less than 5% of social media users regularly turn to these sites for guidance on purchase decisions in any of nine product/service categories.
- Only 16% of social media users say they are more likely to buy from companies that advertise on social sites.
- 34 percent of social media users report using social media sites or features more often now compared to a year ago, while 18% said they use them less
- just 1% of the total online population – and the same proportion of social media participants – uses Twitter once a week or more
- 60% of social media participants say they only access these sites and features at home
Social media is a place to keep in touch and forge relationships. Customers can interact with you and your brand through social media, but will probably turn to your content-rich website to make a buying decision rather than be attracted to you by a Facebook ad. But, who knows? Everything changes, and what’s true today may not be in two month’s time.
Read the press release on this study here:
Internet Users Turn To Social Media To Seek One Another, Not Brands or Products.
