Fluent – a report on Social Influence Marketing – was announced today by Razorfish, one of the largest interactive marketing companies in the world. This report is the first of its kind which understands who and what influences consumers at different points in the marketing funnel.
Some of the most interesting findings are:
- Six out of 10 consumers don’t bother to seek out opinions of brands via social media.
- Consumers view TV ads as more trustworthy than social media ones
- You can measure campaign success on the Social web.
Go here to read the full press release. Download Fluent here.
