Small businesses outnumber big ones on Twitter, and in many ways, Twitter is even more useful to them than to corporations, Claire Cain Miller reports in today’s NYTimes.com:
- It’s easier to set up than a web page
- A busy business owner can manage it themselves from their cell phone
- It’s free
- It’s intimate
Personally, I think Twitter is best suited at present for small businesses who are either in an urban setting, or who have (or could have) a national audience.
However, we can change this.
As a member of the Lake County Chamber of Commerce, I think we should start a campaign in our county for ANYONE Tweeting about Lake County – a business, tourist, citizen, whatever – to adopt the tag #lakecoca for “Lake County, California”. That way, we can all follow each other and stay abreast of what’s happening in our county!
Join in my campaign – I’ve already started it. And, follow me on Twitter – click on the Twitter icon in my Subscribe box in the right hand column of this page.
