Did you know you can use the “@” symbol in Facebook to reach out to your Page Fans and Profile Friends?
For example, if you’re a B&B you might want to let your Facebook friend Joe Schmoe (he’s got a Facebook profile with the name “joeschmoe”) know about an upcoming weekend special promotion you’ve just announced: “Romantic Fall Getaway Weekend” that includes a reduced price on accommodation, plus breakfast and dinner meals. To make sure Joe knows about this promotion, you’d add the following status update to your wall:
New Fall Promotion: “Romantic Fall Getaway” http://promolink.com @joeschmoe
(notice how we also include a link in the status update to a webpage with further information)
Joe then receives a notification about your status update from Facebook (“You’ve been tagged”) and can click on the contained link to find out more about the tag. If you’ve tagged him via the status line of a Facebook Page, the tag will appear to come from the Page rather than your profile.
There are some etiquette rules with tagging you should heed that were so good, I just copied them from a post I read this morning: (don’t worry – it’s not plagiarism if you put a link back to the original post, as I’ve done here.)
Five Rules For Facebook Tagging For Business
- Only tag people who will find the information you’re posting relevant.
Throwing up a coupon and tagging all your friends is spammy. Use your update or email marketing features for that. Use tagging when you mention one of your Facebook friends showed up at your event and you were glad they came. It sends a personal “thank you” in a public way and allows them to see that you appreciate them.- Don’t tag the same people all the time.
Just like blasting messages via email, when you get into copy and paste procedures, you become spam-like and annoying. Make sure you follow rule number one, but mix it up and tag different people in different messages, pictures or notes.- Set your notifications appropriately.
The first thing most people noticed when the tagging feature was added is they started getting notifications of not just being tagged, but when anyone else responded to the item you were tagged in. Change those email notifications to get the exact information you want from Facebook and one that you don’t want or don’t need.- Be sensitive to your customer’s wishes.
I would only recommend tagging people you have a great relationship with an know won’t mind you connecting them with your brand publicly. Your best friends … fans … advocates. Tagging a new person who has joined your Fan Page in a note or status update can seem a bit creepy if they haven’t had a chance to get to know you yet.- Encourage your employees, friends, followers and fans to tag your fan page when mentioning you on Facebook.
It’s a simple act (just hit @ followed by your brand name or page name, then select) that places a link to your page or group in their updates. I would recommend, however, you ask in a way that is subtle and implies that you’d appreciate the gesture but it certainly isn’t required. Don’t worry. They’ll share the love if they really love you.
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Many online marketing companies are rendering Facebook to promote their business and generate traffic to their site. But doing excessive activities can result in getting your profiles banned. Let’s know what “not-to-do” when marketing via Facebook
http://tinyurl.com/ydpwxub