Understanding Your Social Media Investment and Strategy

This article, found in today’s Computerworld, tells you three things:

1. Having a Facebook and Twitter account is not a strategy for social media
2. You must know what you want to accomplish through the use of social media
3. Small companies probably have a different strategy than larger ones.

There’s also a very simple report on ROI (Return On Investment) that shows you what you can track and how your business can measure social media success.

Read the entire article here: One company’s ROI tally for social media.

Tagged as: roi, social media strategy