This article, found in today’s Computerworld, tells you three things:
- Having a Facebook and Twitter account is not a strategy for social media
- You must know what you want to accomplish through the use of social media
- Small companies probably have a different strategy than larger ones.
There’s also a very simple report on ROI (Return On Investment) that shows you what you can track and how your business can measure social media success.
Read the entire article here: One company’s ROI tally for social media.
