Ad Age posts a list every week of the “Top Ten Viral Videos” on the Internet. It’s quite an accomplishment to be consistently listed here, and, this week, all of them have been on the chart before.
Matt Cutler, VP-marketing and analytics at Visible Measures, which compiles the chart each week, outlined several common characteristics among the campaigns:
- This kind of viral activity is only possible when there is repeat viewing. That means there’s something about these videos that make people want to watch again and again.
- They have a sense whimsy. “All of these are ‘feel good’ spots that are fun and don’t take themselves too seriously,” he notes. They provide an escape.
- They all contain the bit of “how’d they do that?” and “is it real?” that many successful viral videos seem to employ.
- And finally, he notes, “Most of these have a deep musical connection, which definitely contributes positive associations. Just look at Apple’s iPod ads for this.”
Anyhow, here’s one of the fastest climbers this week – up 80% in viewers. It gave me a chuckle, as it might to many parents of hormone-infested teenagers:
See the rest of this week’s “Top Viral Videos” from Ad age here.
