Remember when the Internet was young and people thought just having a website would drive business to their doorstep? Well, today having a Facebook Page does not a customer make, either.
BL Ochman has a list of the 10 things social media won’t do for you. Any responsible consultant will tell you these things up front – which is why I’m making you aware of this information now.
Here’s the list. View BL’s post for the details:
10 Things Social Media Can’t Do:
- Substitute for marketing strategy
- Succeed without top management buy-in
- Be viewed as a short-term project
- Produce meaningful, measurable results quickly
- Be done in-house by the vast majority of companies
- Provide a quick fix to the bottom line or a tarnished reputation
- Be done without a realistic budget
- Guarantee sales or influence
- Be done by “kids” who “understand social innately”
- Replace PR
