As you look at ways to improve your business, your research may reveal a need to significantly change the way you do things: who your customers are, what products you sell, how you sell what you sell. Just because nobody else is doing it doesn’t mean you can’t make the leap. In fact, leaping before everyone else does could give you the competitive edge.
Don’t let your mind get in the way of stopping you from doing something dramatically different that could be wildly successful.
Read the entire article here: Innovation’s Accidental Enemies – BusinessWeek.
