Lyris HQ provides email marketing solutions to businesses. Their website is a rich source of information on email marketing, and they have many white papers on all sorts of techniques, available research, and relevant ideas you can use to improve your email marketing campaigns.
The subject line is the most important part of your email. Even though it’s only about 50 characters, you’ll want to spend almost as much time writing the subject line as you do writing the rest of the email. In this article, Andrea Scarnecchia of Lyris HQ provides some very useful tips on the art of writing a compelling email subject line.
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