Facebook Fans help manage your bottom line.

by Carol on June 15, 2011

Facebook ads are a great way to very tightly niche your ad placement based on the profiles of Facebook users. Marketing to fans of your Facebook Page is even more effective. Hubspot relates a recent Inside Facebook post about research from Facebook ad buying service TBG Digital. The post says:

By advertising to Facebook fans instead of non-fans, advertisers can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%.

If you’ve got some marketing dollars to spend, it’s worth it to consider Facebook ads – especially if you’re reaching out to fans, or looking to increase your fan base.

Read the rest of HubSpot’s article here:

Advertising to Facebook Fans Improves Conversion Rates [New Data].

Be Sociable, Share!

Previous post:

Next post: