Facebook ads are a great way to very tightly niche your ad placement based on the profiles of Facebook users. Marketing to fans of your Facebook Page is even more effective. Hubspot relates a recent Inside Facebook post about research from Facebook ad buying service TBG Digital. The post says:
“By advertising to Facebook fans instead of non-fans, advertisers can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%.“
If you’ve got some marketing dollars to spend, it’s worth it to consider Facebook ads – especially if you’re reaching out to fans, or looking to increase your fan base.
Read the rest of HubSpot’s article here: