How to get 100 people to market your business for free

by Carol on June 13, 2011

Sounds too good to be true? Not really, explains Phil Mershon in today’s Social Media Examiner. Phil reports on a recent study from BzzAgent on the habits, behaviors and motivations of brand advocates – those people who have been officially commissioned to talk about your product or service without compensation.

Here are 9 observations about what motivates social advocates based on the research of Dr. Kathleen R. Ferris-Costa from the University of Rhode Island’s College of Business Administration:

  1. Advocates are prolific creators of information

  2. Advocates influence the opinions and purchases of their friends

  3. Advocates love to talk and are probably already talking about your brand

  4. Advocates like to use social media to help people

  5. Advocates want to be known for their valuable insights

  6. Advocates are most likely to use social media for sharing their opinions

  7. Advocates have a broader reach

  8. Advocates like talking about their product choices.

  9. Advocates are loyal to brands with which they have a relationship

Read the rest of the blog post here:

9 Reasons Your Company Should Use Brand Advocates: New Research | Social Media Examiner.

Be Sociable, Share!

Previous post:

Next post: