Sounds too good to be true? Not really, explains Phil Mershon in today’s Social Media Examiner. Phil reports on a recent study from BzzAgent on the habits, behaviors and motivations of brand advocates – those people who have been officially commissioned to talk about your product or service without compensation.
Here are 9 observations about what motivates social advocates based on the research of Dr. Kathleen R. Ferris-Costa from the University of Rhode Island’s College of Business Administration:
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Advocates are prolific creators of information
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Advocates influence the opinions and purchases of their friends
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Advocates love to talk and are probably already talking about your brand
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Advocates like to use social media to help people
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Advocates want to be known for their valuable insights
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Advocates are most likely to use social media for sharing their opinions
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Advocates have a broader reach
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Advocates like talking about their product choices.
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Advocates are loyal to brands with which they have a relationship
Read the rest of the blog post here:
9 Reasons Your Company Should Use Brand Advocates: New Research | Social Media Examiner.
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