Lyris HQ provides email marketing solutions to businesses. Their website is a rich source of information on email marketing, and they have many white papers on all sorts of techniques, available research, and relevant ideas you can use to improve your email marketing campaigns.
The subject line is the most important part of your email. Even though it’s only about 50 characters, you’ll want to spend almost as much time writing the subject line as you do writing the rest of the email. In this article, Andrea Scarnecchia of Lyris HQ provides some very useful tips on the art of writing a compelling email subject line.
We in Lake County have Shop, Stay & Play (http://shopstayplay.com) – a “Shop Local” web site based on a Yelp and Groupon model. We’ve always allowed our businesses to respond to reviews written by customers. Now, Google is catching up to us.
If you’re a Lake County business owner, you may want to claim your business [...]
Here’s a great article on how to increase the membership to and participation on your Facebook page or group – including all the little buttons you need to press to get it done!
Read the full article here:
How to build a Facebook community – LIFE is but a STREAM!!.
In the past, you used to be stuck with good old standard fonts like Arial or Times New Roman. No more! Google Fonts gives you a wide range of choice of cool free fonts you can use on your website.
If you’re somewhat technically inclined, this article in today’s Mashable will show you how to use [...]
Why would Microsoft’s X-box team be searching Twitter for swear words? Think about it – when you have a problem with a company’s product, what other words accompany the problem?!
If your target customers are Twitter users, you might consider doing this, too.
Here’s how Microsoft’s X-box team provides World Record customer support using Twitter:
Do you have a Wordpress blog or website? Are you sometimes concerned with how long it takes to load? Here are 11 things you can do to speed up your Wordpress site by Cyrus Patten at Mashable.com:
11 Ways to Speed Up WordPress.
This is an excellent slideshow by Google researcher Paul Adams on the psychology and sociology of social networks. This research has implication on design of websites and online environments, but also is important for anyone looking to harness the power of online social networking.
Yes, the slide show is 216 slides long, but it goes fast, [...]
It works in Boston – why not here in Lake County?! A great way to generate buzz and support local commerce.
Read entire article here:
The Boston Globe Takes Readers on Mobile Scavenger Hunt.