5 Things You Should Do in Social Media to Get Heard

June 15, 2010

Brian Rice expands on good ole’ fashioned common sense in this blog post on Social Media Today. Remember, folks, social media is about Relationship and Authentic Conversation, not Advertising and Advertising.
Read Brian’s blog post here:
5 Things You Should Do in Social Media to Get Heard.

Read the full article →

5 Things You Should Do in Social Media to Get Heard

June 15, 2010

Brian Rice expands on good ole’ fashioned common sense in this blog post on Social Media Today. Remember, folks, social media is about Relationship and Authentic Conversation, not Advertising and Advertising.
Read Brian’s blog post here:
5 Things You Should Do in Social Media to Get Heard.

Read the full article →

Not Focused? Blame The Internet!

June 4, 2010

For those of you interested in brain function, it appears Internet usage increases brain activity. Good? Not really, says Nicholas Carr in a May 24, 2010 article in Wired Magazine.  Online users have learned to scan and can get easily distracted. And, it doesn’t take long to rewire the brain – 5 hours or so [...]

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A Guide to Facebook Social Plugins for Small Business

June 2, 2010

Connect your website more closely with Facebook to take advantage of Facebook’s social marketing features!
Amy-Mae Elliott writes in American Express’s Openforum.com about several plugins website owners can add to their website to increase its “Facebook friendliness”
The benefits – from Facebook pages with active followers, to websites wanting to implement comment functionality – depend on your [...]

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Is Social Media Worth the Time?

May 24, 2010

Should I waste spend my time getting involved in Facebook or Twitter for my business? Before you get started, it might be worth looking at Amy Porterfield’s analysis of the recent 2010 Social Media Marketing Industry Report by Michael Stelzner.
In a nutshell, Porterfield points out many users are beginners and are probably spending a bunch [...]

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Will Facebook “Credits” Revolutionize E-Commerce?

May 21, 2010

Pretty soon all e-commerce websites may be forced to accept Facebook “Credits” or risk losing a tremendous amount of business, suggests Ian Schafer in a recent post on Advertising Age.
What’s a “Facebook Credit”? It’s like exchanging dollars for chips at a casino – you can only spend the chips at the casino.
Right now you can [...]

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Getting Started in Social Media – Not Just for Hotels

April 27, 2010

Although this article I found is aimed at hotels, the message contained within is appropriate to any business, regardless of the size or industry.
Here’s a quick summary of some tips for getting started in social media:

Less is more.
Listen first.
Make reviews a priority
Leave out the boring parts
Easy on the smileys and exclamations.
Think of social media as [...]

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Free Tool: Tubemogul.com for Video Distribution

April 23, 2010

If your serious about using video as a part of your marketing (and who these days isn’t?), you’ll want to use the Tubemogul service. Tubemogul will take your recorded videos, encode them for the web, then distribute them to various video media content sites (like YouTube and Yahoo). They’ll even send them back to you [...]

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Free Tool: Doodle for meeting scheduling

April 21, 2010

Every try to coordinate the schedules of a group of people to get together for anything? Here’s a FREE tool that makes setting a meeting date a snap:
Doodle: easy scheduling.

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Four Search Engines For Marketers

April 20, 2010

I say, “Search Engine.”
Quick, what do you say?
Did I hear “Google”? All well and good, but Monica O’Brien in the Social Media Explorer reports on four lesser known search engines you should be aware of as marketeers.  In this blog post, she lists each search engine, gives a quick description, a screen shot, then tells [...]

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