Americans Flocking to Coupon Websites

April 6, 2011

Are you a small business looking to increase feet through your door? If your target market includes women and men, you may want to consider using a coupon site. This MarketingProfs article identifies the popularity of coupon sites, along with user demographics. We Lake County business owners have our very own coupon site –  Shop, [...]

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Which Social Sites Are Best for Which Marketing Outcomes?

March 11, 2011

Here’s a great infographic on what social media is best for the online marketing results you are seeking. To see the full article from today’s Mashable (and download the infographic’s associated .pdf file), go here:

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150+ Business and Marketing Resources From 2010

December 22, 2010

End of year lists are sometimes frivolous. Not this one from today’s Mashable – you’ll find a long list of resources from their archives to assist you in your online marketing and small business effectiveness: 150+ Business and Marketing Resources From 2010.

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5 Web Site Design Trends For Small Businesses in 2011

November 22, 2010

Is it time to give your web page a facelift? Before you set out, have a read of Christina Warren’s article posted today on the Mashable blog. Here are some design trends Warren feels important for users to be aware of when creating a new look for a web site: Don’t use Flash Use Web [...]

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Facebook now has “Deals” from local businesses

November 4, 2010

Facebook announced on Wednesday the ability for local businesses to offer visitors Deals when they check in to a business’ Place on Facebook. Deals will be rolling out over the next few days and are only available in the United States at this time. What does this mean for you as a business owner? Deals [...]

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How effective are websites like ShopStayPlay.com & Groupon.com for business owners?

October 25, 2010

Lake County Chamber of Commerce has recently launched Shop, Stay & Play – its own version of a social promotional site like Groupon, where business owners can entice shoppers by offering deeply discounted coupons for products or services. Is it useful for a Lake County business owner to participate on the Shop, Stay & Play [...]

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Use Quantcast to understand your website audience

October 13, 2010

Quantcast is a tool used by online marketers to examine the profile of audiences visiting a website. It’s not useful for websites with small volumes of traffic. I did, though, type in the URL of a popular Lake County website – Lakeconews.com – in the “Get Audience Data for Any Site” box at the top [...]

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Baby Boomers ARE on the Internet!

October 12, 2010

Thinking of focusing your online marketing towards Boomers, though weren’t sure enough of them were on the Internet? Fear not! They’re not only there, but there in a big way. According to the 2010 Pew Internet & American Life Project survey reported in Advertising Age Digital today, the findings include: 70% of Boomers polled are [...]

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Publicize your business on the Internet WITHOUT a website.

October 5, 2010

Is a web site really important for all businesses? That depends. Here are a few arguments for having your own website: You are in control. No one can change the look and feel of your site or mess with your site content other than you. You can post videos of any length, pictures of any [...]

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FREE Email List Provider for Small Business Users

September 16, 2010

I LOVE MAILCHIMP!! I use it for all my clients who collect email addresses for newsletters or whatever. And because I love it, I’m also an affiliate hoping to convert others to the service. And now, Mailchimp is better than ever with version 5.3 released today: It’s totally FREE for 1,000 list members and up [...]

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