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	<title>Internet Marketing Consulting &#38; Coaching by Carol Cole-Lewis &#187; Creativity at Play</title>
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	<description>Helping small businesses make (dollars and) sense of the Internet</description>
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		<item>
		<title>Don&#8217;t be afraid to think outside of the box</title>
		<link>http://c-cole-lewis.com/2010/01/dont-be-afraid-to-think-outside-of-the-box/</link>
		<comments>http://c-cole-lewis.com/2010/01/dont-be-afraid-to-think-outside-of-the-box/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 17:28:19 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Creativity at Play]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1358</guid>
		<description><![CDATA[As you look at ways to improve your business, your research may reveal a need to significantly change the way you do things: who your customers are, what products you sell, how you sell what you sell. Just because nobody else is doing it doesn&#8217;t mean you can&#8217;t make the leap. In fact, leaping before [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Muppets Perform Bohemian Rhapsody on You Tube</title>
		<link>http://c-cole-lewis.com/2009/11/muppets-perform-bohemian-rhapsody-on-you-tube/</link>
		<comments>http://c-cole-lewis.com/2009/11/muppets-perform-bohemian-rhapsody-on-you-tube/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 06:13:20 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Creativity at Play]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1330</guid>
		<description><![CDATA[Can you believe Freddie Mercury died 18 years ago today? OK, so YouTube recently added 1080p support for better playback of videos recorded at higher definitions. But really this is just an excuse to have a bit of fun during this short holiday week with a very entertaining version of Queen&#8217;s Bohemian Rhapsody performed by [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What makes videos go viral?</title>
		<link>http://c-cole-lewis.com/2009/10/what-makes-videos-go-viral/</link>
		<comments>http://c-cole-lewis.com/2009/10/what-makes-videos-go-viral/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 19:24:02 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Creativity at Play]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[ad age]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=943</guid>
		<description><![CDATA[Ad Age posts a list every week of the “Top Ten Viral Videos” on the Internet. It’s quite an accomplishment to be consistently listed here, and, this week, all of them have been on the chart before. Matt Cutler, VP-marketing and analytics at Visible Measures, which compiles the chart each week, outlined several common characteristics [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friday Fun: Top Viral Videos From Ad Age</title>
		<link>http://c-cole-lewis.com/2009/10/friday-fun-top-viral-videos-from-ad-age-10/</link>
		<comments>http://c-cole-lewis.com/2009/10/friday-fun-top-viral-videos-from-ad-age-10/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 05:52:04 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Creativity at Play]]></category>
		<category><![CDATA[ad age]]></category>
		<category><![CDATA[comedy]]></category>
		<category><![CDATA[funny or die]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=919</guid>
		<description><![CDATA[Gary Sanchez Productions (e.g., Will Ferrell, et. al) have made a online splash with their web site, &#8220;Funny or Die.&#8221; It&#8217;s not just about funny videos (like &#8220;The Landlord&#8221; &#8211; I won&#8217;t even put a link to that video here because it&#8217;s on the &#8220;R-rated&#8221; side&#8230;), it&#8217;s about using comedy to sell. Moveon.org hired them [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friday Fun: This Week&#8217;s Top 10 Viral Videos from Ad Age</title>
		<link>http://c-cole-lewis.com/2009/09/friday-fun-this-weeks-top-10-viral-videos-from-ad-age/</link>
		<comments>http://c-cole-lewis.com/2009/09/friday-fun-this-weeks-top-10-viral-videos-from-ad-age/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 17:31:43 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Creativity at Play]]></category>
		<category><![CDATA[Ideas and Tactics]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=839</guid>
		<description><![CDATA[This is a great example of how video can be used to inspire conversation, build community, have fun, sell a product and promote a brand. Sony is new in the charts, coming in at number 10 with &#8220;Twilight Football&#8221; &#8211; a video clip mashing a pick-up football game and a bullfight. They wanted to, and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friday Fun &#8211; Top Viral Videos From Ad Age</title>
		<link>http://c-cole-lewis.com/2009/06/friday-fun-top-viral-videos-from-ad-age-9/</link>
		<comments>http://c-cole-lewis.com/2009/06/friday-fun-top-viral-videos-from-ad-age-9/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 05:05:38 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Creativity at Play]]></category>
		<category><![CDATA[ad age]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=741</guid>
		<description><![CDATA[Right in at number one on Ad Age&#8217;s Weekly Top Ten Viral Videos with over 3 million views is Carl Jr.&#8217;s &#8220;How to Eat a Burger (Portobello Mushroom Six Dollar Burger)&#8221;. The cool thing from an advertising perspective is that the video is fun AND you&#8217;ll remember what it&#8217;s about &#8211; the host keeps saying, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friday Fun: Top Viral Videos From Ad Age</title>
		<link>http://c-cole-lewis.com/2009/06/friday-fun-top-viral-videos-from-ad-age-8/</link>
		<comments>http://c-cole-lewis.com/2009/06/friday-fun-top-viral-videos-from-ad-age-8/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 05:15:45 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Creativity at Play]]></category>
		<category><![CDATA[ad age]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=727</guid>
		<description><![CDATA[Back on the charts again of &#8220;Ad Age&#8217;s Top Ten Viral Videos&#8221; is E-Trade&#8217;s &#8220;Singing Baby.&#8221; How and why would a video go off the charts and then back on? As Visual Measures, which compiles the data for the chart, explains: It&#8217;s the result of a concept called &#8220;viral activation.&#8221; E-Trade and ABC ran a [...]]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2009/06/friday-fun-top-viral-videos-from-ad-age-8/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friday Fun: Top Viral Videos From Ad Age</title>
		<link>http://c-cole-lewis.com/2009/05/friday-fun-top-viral-videos-from-ad-age-7/</link>
		<comments>http://c-cole-lewis.com/2009/05/friday-fun-top-viral-videos-from-ad-age-7/#comments</comments>
		<pubDate>Fri, 22 May 2009 06:52:05 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Creativity at Play]]></category>
		<category><![CDATA[ad age]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=691</guid>
		<description><![CDATA[Five newcomers this week into Ad age&#8217;s Weekly  &#8220;Top Ten Viral Videos&#8221; list. My favorite is in the number 3 slot: Frito Lay&#8217;s Woman&#8217;s World campaign. I loved the mini-story &#8211; definitely a loving and enlightened relationship portrayed by the cartoon couple. It made me feel good, but for the life of me, I can&#8217;t [...]]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2009/05/friday-fun-top-viral-videos-from-ad-age-7/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friday Fun: Top Viral Videos From Ad Age</title>
		<link>http://c-cole-lewis.com/2009/05/friday-fun-top-viral-videos-from-ad-age-6/</link>
		<comments>http://c-cole-lewis.com/2009/05/friday-fun-top-viral-videos-from-ad-age-6/#comments</comments>
		<pubDate>Fri, 15 May 2009 07:22:29 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Creativity at Play]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[vodaphone]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=675</guid>
		<description><![CDATA[New in, and straight to the top of this week&#8217;s &#8220;AdAge Top 10 Viral Videos&#8221; chart is Vodaphone&#8217;s &#8220;Make The Most of Now.&#8221; There&#8217;s actually several videos associated with this campaign and all of them are being measured, and (I believe) counting toward the overall score. Here&#8217;s one of them. Evidently, &#8220;Zoozoo&#8221; is to Vodaphone [...]]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2009/05/friday-fun-top-viral-videos-from-ad-age-6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friday Fun: Top Viral Videos From Ad Age</title>
		<link>http://c-cole-lewis.com/2009/05/friday-fun-top-viral-videos-from-ad-age-5/</link>
		<comments>http://c-cole-lewis.com/2009/05/friday-fun-top-viral-videos-from-ad-age-5/#comments</comments>
		<pubDate>Fri, 08 May 2009 05:03:49 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Creativity at Play]]></category>
		<category><![CDATA[ad age]]></category>
		<category><![CDATA[beyonce]]></category>
		<category><![CDATA[trident]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=632</guid>
		<description><![CDATA[Entering the chart right into the number two slot is Trident&#8217;s &#8220;100 Single Ladies Flash Dance.&#8221; Shot in London at Piccadilly Circus, it has the same kind of impromptu feeling (well, sort of&#8230;) as the current number one viral clip (i.e., &#8220;T-Mobile Dance&#8221; shot also in London at Liverpool station.) Personally, I thought this entry [...]]]></description>
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