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	<title>Internet Marketing Consulting &#38; Coaching by Carol Cole-Lewis &#187; Editorial Comments</title>
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	<description>Helping small businesses make (dollars and) sense of the Internet</description>
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		<title>Taking social media local</title>
		<link>http://c-cole-lewis.com/2010/01/taking-social-media-local/</link>
		<comments>http://c-cole-lewis.com/2010/01/taking-social-media-local/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 19:20:19 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Editorial Comments]]></category>
		<category><![CDATA[Social Media Marketing 101]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1350</guid>
		<description><![CDATA[Are you a franchisee or do you sell a national brand locally? You&#8217;d do well to consider social media to promote your product. Why? You can be more creative and appeal more directly to your customers. And, you can adapt national marketing campaigns and make them more relevant to your local market. This could be [...]]]></description>
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		<title>Quick Marketing Tip: Make Your File Names Meaningful</title>
		<link>http://c-cole-lewis.com/2010/01/quick-marketing-tip-make-your-file-names-meaningful/</link>
		<comments>http://c-cole-lewis.com/2010/01/quick-marketing-tip-make-your-file-names-meaningful/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 03:11:55 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Editorial Comments]]></category>
		<category><![CDATA[Hints and Tips]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1346</guid>
		<description><![CDATA[Did you ever download a .pdf file from a website that had an almost meaningless filename? For instance, I just downloaded a signup form for a conference I want to attend. The document is titled &#8220;register.pdf&#8221;. In a few days, I&#8217;ll be asking myself when I look at that file &#8220;Register for what?&#8221; When you [...]]]></description>
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		<title>Think Facebook or Twitter Replaces Your Company&#8217;s Web Page? Think Again!</title>
		<link>http://c-cole-lewis.com/2009/10/think-facebook-or-twitter-replaces-your-companys-web-page-think-again/</link>
		<comments>http://c-cole-lewis.com/2009/10/think-facebook-or-twitter-replaces-your-companys-web-page-think-again/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 16:33:55 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Editorial Comments]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=927</guid>
		<description><![CDATA[Sure, go ahead and abandon your own website for Social Media if you&#8217;re OK with loss of control and an inflexible format. Read more from Hubspot here.]]></description>
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		<title>Is sustainability and charity work just marketing hypocracy?</title>
		<link>http://c-cole-lewis.com/2009/07/is-sustainability-and-charity-work-just-marketing-hypocracy/</link>
		<comments>http://c-cole-lewis.com/2009/07/is-sustainability-and-charity-work-just-marketing-hypocracy/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 18:38:07 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Editorial Comments]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[philanthropic]]></category>
		<category><![CDATA[seth godin]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=813</guid>
		<description><![CDATA[Martin Lindstrom interviews my hero Seth Godin for 5 minutes on his attitude towards companies using charitable work as a marketing gimmick. Seth&#8217;s opinion? Still a huge number of people don&#8217;t care about clubbing baby seals or greenhouse gas, so why would a company want to use this strategy if it&#8217;s not useful to their [...]]]></description>
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		<title>Does Social Networking Breed Social Division?</title>
		<link>http://c-cole-lewis.com/2009/07/does-social-networking-breed-social-division/</link>
		<comments>http://c-cole-lewis.com/2009/07/does-social-networking-breed-social-division/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 18:34:05 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Editorial Comments]]></category>
		<category><![CDATA[unitarian universalism]]></category>
		<category><![CDATA[UU]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=774</guid>
		<description><![CDATA[This is an issue I&#8217;m concerned about as I explore ways to use social media for my Unitarian Universalist faith. For those of you unfamiliar with the movement, one of our chief tenets is the &#8220;inherent worth and dignity of all people&#8221;. We pride ourselves on being inclusive, yet our liberal religion is still largely [...]]]></description>
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