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	<title>Internet Marketing Consulting &#38; Coaching by Carol Cole-Lewis &#187; Hints and Tips</title>
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	<description>Helping small businesses make (dollars and) sense of the Internet</description>
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		<title>The Two Camps Of Search Engine Optimization (“SEO”)</title>
		<link>http://c-cole-lewis.com/2011/11/two-camps-search-engine-optimization-seo/</link>
		<comments>http://c-cole-lewis.com/2011/11/two-camps-search-engine-optimization-seo/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 01:16:48 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Strategy and Planning]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=2047</guid>
		<description><![CDATA[Ah, for the old days of stuffing a web page full of keywords to get a decent ranking on Google. Actually, I&#8217;m relieved those days are over, as the internet has matured and now demands relevance over noise. New search engine algorithms (you know, the fancy math that determines what page in search results your [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why WordPress trumps Dreamweaver for building your own site</title>
		<link>http://c-cole-lewis.com/2011/08/why-wordpress-trumps-dreamweaver/</link>
		<comments>http://c-cole-lewis.com/2011/08/why-wordpress-trumps-dreamweaver/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 19:51:12 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Blogging & Microblogging]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1580</guid>
		<description><![CDATA[I can remember when WYSIWYG editors like Dreamweaver came out for html coding. What a blessing to be able change a link across all template pages with just a keystroke! For the last 3 years, though, I have been creating all of my websites using WordPress (with Thesis* theme) installed on Startlogic* servers. Here&#8217;s why: [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Tests Your Logo Needs To Pass</title>
		<link>http://c-cole-lewis.com/2011/07/5-tests-your-logo-needs-to-pass/</link>
		<comments>http://c-cole-lewis.com/2011/07/5-tests-your-logo-needs-to-pass/#comments</comments>
		<pubDate>Thu, 07 Jul 2011 17:35:09 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1577</guid>
		<description><![CDATA[With the use of social media and the plethora of venues your brand needs to appear in or on, your logo needs to be more than cool or fancy. Here are five logo tests from Andy Sernovitz in his Damn, I Wish I&#8217;d Thought of That blog. If your logo flunks, well, you may want [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Marketing: Lessons from 8 Successful Brands</title>
		<link>http://c-cole-lewis.com/2011/05/facebook-marketing-lessons-from-8-successful-brands/</link>
		<comments>http://c-cole-lewis.com/2011/05/facebook-marketing-lessons-from-8-successful-brands/#comments</comments>
		<pubDate>Tue, 24 May 2011 23:48:38 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1555</guid>
		<description><![CDATA[Are you considering marketing on Facebook? This article from today&#8217;s Mashable highlights the successes from 8 brands who market extensively on Facebook. Here&#8217;s a summary of the lessons learned: Ask your staff, customers, vendors, and partners — who already know you and like you — to “Like” your Facebook page first. Ask a lot of [...]]]></description>
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		<title>Publicize your business on the Internet WITHOUT a website.</title>
		<link>http://c-cole-lewis.com/2010/10/publicize-your-business-on-the-internet-without-a-website/</link>
		<comments>http://c-cole-lewis.com/2010/10/publicize-your-business-on-the-internet-without-a-website/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 18:44:17 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Strategy and Planning]]></category>
		<category><![CDATA[google places]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1465</guid>
		<description><![CDATA[Is a web site really important for all businesses? That depends. Here are a few arguments for having your own website: You are in control. No one can change the look and feel of your site or mess with your site content other than you. You can post videos of any length, pictures of any [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creating Extraordinary Email Subject Lines &#124; Email Marketing &#8211; Lyris HQ Email Marketing and More</title>
		<link>http://c-cole-lewis.com/2010/08/creating-extraordinary-email-subject-lines-email-marketing-lyris-hq-email-marketing-and-more/</link>
		<comments>http://c-cole-lewis.com/2010/08/creating-extraordinary-email-subject-lines-email-marketing-lyris-hq-email-marketing-and-more/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 17:57:19 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[lyris hq]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1445</guid>
		<description><![CDATA[Lyris HQ provides email marketing solutions to businesses. Their website is a rich source of information on email marketing, and they have many white papers on all sorts of techniques, available research, and relevant ideas you can use to improve your email marketing campaigns. The subject line is the most important part of your email. [...]]]></description>
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		</item>
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		<title>Bored with the fonts on your website? Try Google Fonts!</title>
		<link>http://c-cole-lewis.com/2010/07/bored-with-the-fonts-on-your-website-try-google-fonts/</link>
		<comments>http://c-cole-lewis.com/2010/07/bored-with-the-fonts-on-your-website-try-google-fonts/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 19:35:03 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1434</guid>
		<description><![CDATA[In the past, you used to be stuck with good old standard fonts like Arial or Times New Roman. No more! Google Fonts gives you a wide range of choice of cool free fonts you can use on your website. If you&#8217;re somewhat technically inclined, this article in today&#8217;s Mashable will show you how to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search for Profanity on Twitter to Improve Your Customer Service?!</title>
		<link>http://c-cole-lewis.com/2010/07/search-for-profanity-on-twitter-to-improve-your-customer-service/</link>
		<comments>http://c-cole-lewis.com/2010/07/search-for-profanity-on-twitter-to-improve-your-customer-service/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 18:53:22 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Blogging & Microblogging]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1432</guid>
		<description><![CDATA[Why would Microsoft&#8217;s X-box team be searching Twitter for swear words? Think about it &#8211; when you have a problem with a company&#8217;s product, what other words accompany the problem?! If your target customers are Twitter users, you might consider doing this, too. Here&#8217;s how Microsoft&#8217;s X-box team provides World Record customer support using Twitter: [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Things You Should Do in Social Media to Get Heard</title>
		<link>http://c-cole-lewis.com/2010/06/5-things-you-should-do-in-social-media-to-get-heard-2/</link>
		<comments>http://c-cole-lewis.com/2010/06/5-things-you-should-do-in-social-media-to-get-heard-2/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:51:10 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Lists]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1410</guid>
		<description><![CDATA[Brian Rice expands on good ole&#8217; fashioned common sense in this blog post on Social Media Today. Remember, folks, social media is about Relationship and Authentic Conversation, not Advertising and Advertising. Read Brian&#8217;s blog post here: 5 Things You Should Do in Social Media to Get Heard.]]></description>
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		<slash:comments>0</slash:comments>
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		<title></title>
		<link>http://c-cole-lewis.com/2010/06/1412/</link>
		<comments>http://c-cole-lewis.com/2010/06/1412/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:51:10 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Lists]]></category>

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		<description><![CDATA[]]></description>
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