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	<title>So you&#039;ve got a website...now what? &#187; Hints and Tips</title>
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	<description>Internet Marketing Consulting by Carol Cole-Lewis</description>
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		<title>Creating Extraordinary Email Subject Lines &#124; Email Marketing &#8211; Lyris HQ Email Marketing and More</title>
		<link>http://c-cole-lewis.com/2010/08/creating-extraordinary-email-subject-lines-email-marketing-lyris-hq-email-marketing-and-more/</link>
		<comments>http://c-cole-lewis.com/2010/08/creating-extraordinary-email-subject-lines-email-marketing-lyris-hq-email-marketing-and-more/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 17:57:19 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[lyris hq]]></category>

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		<description><![CDATA[Lyris HQ provides email marketing solutions to businesses. Their website is a rich source of information on email marketing, and they have many white papers on all sorts of techniques, available research, and relevant ideas you can use to improve your email marketing campaigns.
The subject line is the most important part of your email. Even [...]]]></description>
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		<title>Bored with the fonts on your website? Try Google Fonts!</title>
		<link>http://c-cole-lewis.com/2010/07/bored-with-the-fonts-on-your-website-try-google-fonts/</link>
		<comments>http://c-cole-lewis.com/2010/07/bored-with-the-fonts-on-your-website-try-google-fonts/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 19:35:03 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1434</guid>
		<description><![CDATA[In the past, you used to be stuck with good old standard fonts like Arial or Times New Roman. No more! Google Fonts gives you a wide range of choice of cool free fonts you can use on your website.
If you&#8217;re somewhat technically inclined, this article in today&#8217;s Mashable will show you how to use [...]]]></description>
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		<title>Search for Profanity on Twitter to Improve Your Customer Service?!</title>
		<link>http://c-cole-lewis.com/2010/07/search-for-profanity-on-twitter-to-improve-your-customer-service/</link>
		<comments>http://c-cole-lewis.com/2010/07/search-for-profanity-on-twitter-to-improve-your-customer-service/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 18:53:22 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Blogging & Microblogging]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1432</guid>
		<description><![CDATA[Why would Microsoft&#8217;s X-box team be searching Twitter for swear words? Think about it &#8211; when you have a problem with a company&#8217;s product, what other words accompany the problem?!
If your target customers are Twitter users, you might consider doing this, too.
Here&#8217;s how Microsoft&#8217;s X-box team provides World Record customer support using Twitter:

How to Deliver [...]]]></description>
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		<title>5 Things You Should Do in Social Media to Get Heard</title>
		<link>http://c-cole-lewis.com/2010/06/5-things-you-should-do-in-social-media-to-get-heard-2/</link>
		<comments>http://c-cole-lewis.com/2010/06/5-things-you-should-do-in-social-media-to-get-heard-2/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:51:10 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Lists]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1410</guid>
		<description><![CDATA[Brian Rice expands on good ole&#8217; fashioned common sense in this blog post on Social Media Today. Remember, folks, social media is about Relationship and Authentic Conversation, not Advertising and Advertising.
Read Brian&#8217;s blog post here:
5 Things You Should Do in Social Media to Get Heard.
]]></description>
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		<title></title>
		<link>http://c-cole-lewis.com/2010/06/1412/</link>
		<comments>http://c-cole-lewis.com/2010/06/1412/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:51:10 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Lists]]></category>

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		<title>5 Things You Should Do in Social Media to Get Heard</title>
		<link>http://c-cole-lewis.com/2010/06/5-things-you-should-do-in-social-media-to-get-heard/</link>
		<comments>http://c-cole-lewis.com/2010/06/5-things-you-should-do-in-social-media-to-get-heard/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:51:08 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Lists]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1408</guid>
		<description><![CDATA[Brian Rice expands on good ole&#8217; fashioned common sense in this blog post on Social Media Today. Remember, folks, social media is about Relationship and Authentic Conversation, not Advertising and Advertising.
Read Brian&#8217;s blog post here:
5 Things You Should Do in Social Media to Get Heard.
]]></description>
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		<title>How to Create and Distribute Effective Online Coupons</title>
		<link>http://c-cole-lewis.com/2010/02/how-to-create-and-distribute-effective-online-coupons/</link>
		<comments>http://c-cole-lewis.com/2010/02/how-to-create-and-distribute-effective-online-coupons/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 19:24:23 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1373</guid>
		<description><![CDATA[Customers are looking for deals, and they&#8217;re going online to find them. Today&#8217;s Mashable has a great article on using online coupons to grow your business. The strategies mentioned in this post will work well when combined with a new program the Lake County Chamber of Commerce is developing for local businesses at http://shopstayplay.com.
Read the [...]]]></description>
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		<item>
		<title>A Few Tips For Mastering Your Social Media Life</title>
		<link>http://c-cole-lewis.com/2010/02/a-few-tips-for-mastering-your-social-media-life/</link>
		<comments>http://c-cole-lewis.com/2010/02/a-few-tips-for-mastering-your-social-media-life/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 19:10:16 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1371</guid>
		<description><![CDATA[Feeling a bit of overwhelm keeping up with all your Social Media accounts? Here are a few simple ideas from Fast Company:
Work Smart: Mastering Your Social Media Life &#124; Fast Company.
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Quick Marketing Tip: Make Your File Names Meaningful</title>
		<link>http://c-cole-lewis.com/2010/01/quick-marketing-tip-make-your-file-names-meaningful/</link>
		<comments>http://c-cole-lewis.com/2010/01/quick-marketing-tip-make-your-file-names-meaningful/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 03:11:55 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Editorial Comments]]></category>
		<category><![CDATA[Hints and Tips]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1346</guid>
		<description><![CDATA[Did you ever download a .pdf file from a website that had an almost meaningless filename? For instance, I just downloaded a signup form for a conference I want to attend. The document is titled &#8220;register.pdf&#8221;. In a few days, I&#8217;ll be asking myself when I look at that file &#8220;Register for what?&#8221;
When you create [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Grow Your Business With an Outrageous Offer</title>
		<link>http://c-cole-lewis.com/2009/11/how-to-grow-your-business-with-an-outrageous-offer/</link>
		<comments>http://c-cole-lewis.com/2009/11/how-to-grow-your-business-with-an-outrageous-offer/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 21:16:24 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Ideas and Tactics]]></category>
		<category><![CDATA[discount offers]]></category>
		<category><![CDATA[give-aways]]></category>
		<category><![CDATA[promotionals]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1324</guid>
		<description><![CDATA[It’s tough growing a business at any time, especially in this economic climate. However, just a small increase in any one of the following areas can make big difference to your bottom line:

The amount a customer spends with you each time they buy
How many times a customer buys from you each year
The number of years [...]]]></description>
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