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Ideas and Tactics

How About A Mobile Scavenger Hunt To Promote Local Business?

by Carol on July 12, 2010

A Guide to Facebook Social Plugins for Small Business

by Carol on June 2, 2010

Four Search Engines For Marketers

by Carol on April 20, 2010

How 5 Brands Are Mastering the Game of Foursquare

by Carol on April 2, 2010

How to Grow Your Business With an Outrageous Offer

by Carol on November 19, 2009

Social Media for Music Teachers–Lessons for Everyone

by Carol on October 14, 2009

Make Money on Facebook with AppBank

by Carol on September 29, 2009

Friday Fun: This Week’s Top 10 Viral Videos from Ad Age

by Carol on September 17, 2009

Top 5 word-of-mouth tips for restaurants

by Carol on August 26, 2009

Charitable Giving Helps Others – and (Might) Make Good PR

by Carol on August 11, 2009

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  • About

    I don’t like it when people shout at me. Do you?

    So, don’t expect to be heard if all you’re doing is shouting at people to buy your “Stuff” from your website (…..or advertising, or brochures.) People have too much to do, too little time, and too much information to care.

    If you’re like me, you’re FED UP with marketing. You wish there was a better way get your message out so people would know you’re there, come find you, and buy.

    There is a better way. I call it “Authentic Conversation.” Authentic Conversation is a return to the basics: Establish trust. Build relationship. Then, ask for permission to engage your...[read more]

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