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	<title>So you&#039;ve got a website...now what? &#187; Ideas and Tactics</title>
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	<description>Internet Marketing Consulting by Carol Cole-Lewis</description>
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		<title>How About A Mobile Scavenger Hunt To Promote Local Business?</title>
		<link>http://c-cole-lewis.com/2010/07/how-about-a-mobile-scavenger-hunt-to-promote-local-business/</link>
		<comments>http://c-cole-lewis.com/2010/07/how-about-a-mobile-scavenger-hunt-to-promote-local-business/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 23:35:46 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Ideas and Tactics]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1414</guid>
		<description><![CDATA[It works in Boston &#8211; why not here in Lake County?! A great way to generate buzz and support local commerce.
Read entire article here:
The Boston Globe Takes Readers on Mobile Scavenger Hunt.
]]></description>
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		<title>A Guide to Facebook Social Plugins for Small Business</title>
		<link>http://c-cole-lewis.com/2010/06/a-guide-to-facebook-social-plugins-for-small-business/</link>
		<comments>http://c-cole-lewis.com/2010/06/a-guide-to-facebook-social-plugins-for-small-business/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 19:17:48 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ideas and Tactics]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1404</guid>
		<description><![CDATA[Connect your website more closely with Facebook to take advantage of Facebook&#8217;s social marketing features!
Amy-Mae Elliott writes in American Express&#8217;s Openforum.com about several plugins website owners can add to their website to increase its &#8220;Facebook friendliness&#8221;
The benefits – from Facebook pages with active followers, to websites wanting to implement comment functionality – depend on your [...]]]></description>
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		<title>Four Search Engines For Marketers</title>
		<link>http://c-cole-lewis.com/2010/04/four-search-engines-for-marketers/</link>
		<comments>http://c-cole-lewis.com/2010/04/four-search-engines-for-marketers/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 21:58:02 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Ideas and Tactics]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[book of odds]]></category>
		<category><![CDATA[evri]]></category>
		<category><![CDATA[one riot]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[wolfram|alpha]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1392</guid>
		<description><![CDATA[I say, &#8220;Search Engine.&#8221;
Quick, what do you say?
Did I hear &#8220;Google&#8221;? All well and good, but Monica O&#8217;Brien in the Social Media Explorer reports on four lesser known search engines you should be aware of as marketeers.  In this blog post, she lists each search engine, gives a quick description, a screen shot, then tells [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How 5 Brands Are Mastering the Game of Foursquare</title>
		<link>http://c-cole-lewis.com/2010/04/how-5-brands-are-mastering-the-game-of-foursquare/</link>
		<comments>http://c-cole-lewis.com/2010/04/how-5-brands-are-mastering-the-game-of-foursquare/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 20:55:46 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Blogging & Microblogging]]></category>
		<category><![CDATA[Ideas and Tactics]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1388</guid>
		<description><![CDATA[What&#8217;s Foursquare? I&#8217;d say it&#8217;s a cross between a mobile game application and Twitter. You can collect badges and street cred for being a frequent visitor to various physical places on the planet. It&#8217;s well on its way to having a million members and will no doubt be giving Twitter a run for its money.
This [...]]]></description>
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		<title>How to Grow Your Business With an Outrageous Offer</title>
		<link>http://c-cole-lewis.com/2009/11/how-to-grow-your-business-with-an-outrageous-offer/</link>
		<comments>http://c-cole-lewis.com/2009/11/how-to-grow-your-business-with-an-outrageous-offer/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 21:16:24 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Ideas and Tactics]]></category>
		<category><![CDATA[discount offers]]></category>
		<category><![CDATA[give-aways]]></category>
		<category><![CDATA[promotionals]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1324</guid>
		<description><![CDATA[It’s tough growing a business at any time, especially in this economic climate. However, just a small increase in any one of the following areas can make big difference to your bottom line:

The amount a customer spends with you each time they buy
How many times a customer buys from you each year
The number of years [...]]]></description>
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		<title>Social Media for Music Teachers–Lessons for Everyone</title>
		<link>http://c-cole-lewis.com/2009/10/social-media-for-music-teachers%e2%80%93lessons-for-everyone/</link>
		<comments>http://c-cole-lewis.com/2009/10/social-media-for-music-teachers%e2%80%93lessons-for-everyone/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 22:52:21 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Ideas and Tactics]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=949</guid>
		<description><![CDATA[Takelessons.com is an online shop for music students and teachers alike. Find a local teacher, connect with other learners or professionals, share hints and tips, and more!!
There&#8217;s also a great review of the site at today&#8217;s Social Media Examiner that explains the power of social media to successfully build a business. Here are 5 take-away [...]]]></description>
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		<title>Make Money on Facebook with AppBank</title>
		<link>http://c-cole-lewis.com/2009/09/make-money-on-facebook-with-appbank/</link>
		<comments>http://c-cole-lewis.com/2009/09/make-money-on-facebook-with-appbank/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 19:16:27 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ideas and Tactics]]></category>
		<category><![CDATA[applications]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=897</guid>
		<description><![CDATA[OK, maybe you don&#8217;t have time to play those games on Facebook. BUT &#8211; your customers might. AppBank launched today a new Facebook application development tool that allows even the least technical among us to create Facebook applications, such as:

Personality Quizzes
Trivia / Knowledge quizzes
Name Decoder
Gifts

You install the development tool from Appbank on your Facebook profile, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friday Fun: This Week&#8217;s Top 10 Viral Videos from Ad Age</title>
		<link>http://c-cole-lewis.com/2009/09/friday-fun-this-weeks-top-10-viral-videos-from-ad-age/</link>
		<comments>http://c-cole-lewis.com/2009/09/friday-fun-this-weeks-top-10-viral-videos-from-ad-age/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 17:31:43 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Creativity at Play]]></category>
		<category><![CDATA[Ideas and Tactics]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=839</guid>
		<description><![CDATA[This is a great example of how video can be used to inspire conversation, build community, have fun, sell a product and promote a brand. Sony is new in the charts, coming in at number 10 with &#8220;Twilight Football&#8221; &#8211; a video clip mashing a pick-up football game and a bullfight.
They wanted to, and they [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 word-of-mouth tips for restaurants</title>
		<link>http://c-cole-lewis.com/2009/08/top-5-word-of-mouth-tips-for-restaurants/</link>
		<comments>http://c-cole-lewis.com/2009/08/top-5-word-of-mouth-tips-for-restaurants/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 18:31:05 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Ideas and Tactics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[restaurant]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=828</guid>
		<description><![CDATA[You don&#8217;t need to have a computer to take part in social marketing. Here are 5 ideas from Andy Sernovitz on Mashable today that are totally off-line ways to generate buzz about your restaurant:

Send them home with something
Offer a secret menu item
Put it on the wall
Host special events
Create a holiday

To find out what these five [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Charitable Giving Helps Others &#8211; and (Might) Make Good PR</title>
		<link>http://c-cole-lewis.com/2009/08/charitable-giving-helps-others-and-might-make-good-pr/</link>
		<comments>http://c-cole-lewis.com/2009/08/charitable-giving-helps-others-and-might-make-good-pr/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 17:36:14 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Ideas and Tactics]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[philanthropy]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=820</guid>
		<description><![CDATA[Macy&#8217;s new fall &#8220;Come Together&#8221; campaign asks consumers to host dinner parties and have guests make a donation to Feeding America instead of the usual host gift. This marketing effort combines print, social media, and in-store components.
It&#8217;s not a new idea to give to a charity and get PR. Here&#8217;s what some other companies are [...]]]></description>
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