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	<title>Internet Marketing Consulting &#38; Coaching by Carol Cole-Lewis &#187; Social Media Marketing 101</title>
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	<description>Helping small businesses make (dollars and) sense of the Internet</description>
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		<title>How to get 100 people to market your business for free</title>
		<link>http://c-cole-lewis.com/2011/06/how-to-get-100-people-to-market-your-business-for-free/</link>
		<comments>http://c-cole-lewis.com/2011/06/how-to-get-100-people-to-market-your-business-for-free/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 19:24:00 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Social Media Marketing 101]]></category>
		<category><![CDATA[Trends, Stats and Research]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1565</guid>
		<description><![CDATA[Sounds too good to be true? Not really, explains Phil Mershon in today&#8217;s Social Media Examiner. Phil reports on a recent study from BzzAgent on the habits, behaviors and motivations of brand advocates &#8211; those people who have been officially commissioned to talk about your product or service without compensation. Here are 9 observations about [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Which Social Sites Are Best for Which Marketing Outcomes?</title>
		<link>http://c-cole-lewis.com/2011/03/which-social-sites-are-best-for-which-marketing-outcomes/</link>
		<comments>http://c-cole-lewis.com/2011/03/which-social-sites-are-best-for-which-marketing-outcomes/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 14:51:21 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Social Media Marketing 101]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends, Stats and Research]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1520</guid>
		<description><![CDATA[Here&#8217;s a great infographic on what social media is best for the online marketing results you are seeking. To see the full article from today&#8217;s Mashable (and download the infographic&#8217;s associated .pdf file), go here:]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>150+ Business and Marketing Resources From 2010</title>
		<link>http://c-cole-lewis.com/2010/12/150-business-and-marketing-resources-from-2010/</link>
		<comments>http://c-cole-lewis.com/2010/12/150-business-and-marketing-resources-from-2010/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 16:44:32 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Lists]]></category>
		<category><![CDATA[Social Media Marketing 101]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1510</guid>
		<description><![CDATA[End of year lists are sometimes frivolous. Not this one from today&#8217;s Mashable – you&#8217;ll find a long list of resources from their archives to assist you in your online marketing and small business effectiveness: 150+ Business and Marketing Resources From 2010.]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2010/12/150-business-and-marketing-resources-from-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Getting Started in Social Media &#8211; Not Just for Hotels</title>
		<link>http://c-cole-lewis.com/2010/04/getting-started-in-social-media-not-just-for-hotels/</link>
		<comments>http://c-cole-lewis.com/2010/04/getting-started-in-social-media-not-just-for-hotels/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 17:39:56 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Social Media Marketing 101]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[hotels]]></category>
		<category><![CDATA[resorts]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1398</guid>
		<description><![CDATA[Although this article I found is aimed at hotels, the message contained within is appropriate to any business, regardless of the size or industry. Here&#8217;s a quick summary of some tips for getting started in social media: Less is more. Listen first. Make reviews a priority Leave out the boring parts Easy on the smileys [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taking social media local</title>
		<link>http://c-cole-lewis.com/2010/01/taking-social-media-local/</link>
		<comments>http://c-cole-lewis.com/2010/01/taking-social-media-local/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 19:20:19 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Editorial Comments]]></category>
		<category><![CDATA[Social Media Marketing 101]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1350</guid>
		<description><![CDATA[Are you a franchisee or do you sell a national brand locally? You&#8217;d do well to consider social media to promote your product. Why? You can be more creative and appeal more directly to your customers. And, you can adapt national marketing campaigns and make them more relevant to your local market. This could be [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Things Social Media Can&#8217;t Do</title>
		<link>http://c-cole-lewis.com/2009/11/10-things-social-media-cant-do/</link>
		<comments>http://c-cole-lewis.com/2009/11/10-things-social-media-cant-do/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 00:07:36 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Lists]]></category>
		<category><![CDATA[Social Media Marketing 101]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1076</guid>
		<description><![CDATA[Remember when the Internet was young and people thought just having a website would drive business to their doorstep? Well, today having a Facebook Page does not a customer make, either. BL Ochman has a list of the 10 things social media won&#8217;t do for you. Any responsible consultant will tell you these things up [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Ultimate Social Media Etiquette Handbook</title>
		<link>http://c-cole-lewis.com/2009/06/the-ultimate-social-media-etiquette-handbook/</link>
		<comments>http://c-cole-lewis.com/2009/06/the-ultimate-social-media-etiquette-handbook/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 01:00:10 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Social Media Marketing 101]]></category>
		<category><![CDATA[etiquette]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=748</guid>
		<description><![CDATA[This is a must-read for all Social Media newbies. Ever wondered what the rules were for using social media? Wonder no longer! Here&#8217;s a great post from Tamar Weinberg at Techipedia that goes into a variety of social media sites and expected behavior. It&#8217;s really not that difficult, guys – just follow the golden rule: [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ten common social media mistakes of businesses</title>
		<link>http://c-cole-lewis.com/2009/06/ten-common-social-media-mistakes-of-businesses/</link>
		<comments>http://c-cole-lewis.com/2009/06/ten-common-social-media-mistakes-of-businesses/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 00:07:52 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Social Media Marketing 101]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=725</guid>
		<description><![CDATA[Social media in 2009 is what web sites were in 2000 &#8211; everybody and every business just hada&#8217; have one. In today&#8217;s terms, just because Facebook and Twitter exist doesn&#8217;t mean your business has to have a presence on them. And, don&#8217;t think social media is going to cause an army of new customers stampeding [...]]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2009/06/ten-common-social-media-mistakes-of-businesses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Growing Your Business Through Social Media Marketing</title>
		<link>http://c-cole-lewis.com/2009/05/growing-your-business-through-social-media-marketing/</link>
		<comments>http://c-cole-lewis.com/2009/05/growing-your-business-through-social-media-marketing/#comments</comments>
		<pubDate>Wed, 13 May 2009 17:13:36 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Social Media Marketing 101]]></category>
		<category><![CDATA[introduction]]></category>
		<category><![CDATA[social media 101]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=645</guid>
		<description><![CDATA[I recently presented a workshop with the above title to the Lakeport Chamber of Commerce as a part of their “59-Minutes To A Better Business” education series. If you weren’t able to attend, or you were and want a refresher course, here’s the video: If you are already familiar with the concepts of social media [...]]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2009/05/growing-your-business-through-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Why Social Media Is Important To The Small Business Owner</title>
		<link>http://c-cole-lewis.com/2009/05/why-social-media-is-important-to-the-small-business-owner/</link>
		<comments>http://c-cole-lewis.com/2009/05/why-social-media-is-important-to-the-small-business-owner/#comments</comments>
		<pubDate>Tue, 05 May 2009 10:46:25 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Social Media Marketing 101]]></category>
		<category><![CDATA[importance of social media]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=593</guid>
		<description><![CDATA[Besides the issues raised in the preceding section, Social Media affords a business with a variety of other benefits: Improved Search Engine Ranking If your website has social media elements (e.g., allows comments, has a blog), you have a greater chance of increasing your search engine ranking. This, of course, is dependent on the number [...]]]></description>
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