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Strategy and Planning

The Two Camps Of Search Engine Optimization (“SEO”)

by Carol on November 5, 2011

Publicize your business on the Internet WITHOUT a website.

by Carol on October 5, 2010

5 Ways to Grow Your Local Business With Social Media

by Carol on December 22, 2009

5 Hot Social Shopping Trends to Watch For

by Carol on November 11, 2009

5 Advanced Social Media Marketing Strategies for Small Businesses

by Carol on September 30, 2009

Understanding Your Social Media Investment and Strategy

by Carol on September 21, 2009

Social Media for Hotels, Resorts and B&B’s

by Carol on June 22, 2009

Is Getting Clients on Facebook a Myth?

by Carol on June 21, 2009

Social media advertising strategy: six profiles you must have

by Carol on June 17, 2009

A Roundup of Twitter Tracking Tools

by Carol on June 9, 2009

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    I don’t like it when people shout at me. Do you?

    So, don’t expect to be heard if all you’re doing is shouting at people to buy your “Stuff” from your website (…..or advertising, or brochures.) People have too much to do, too little time, and too much information to care.

    If you’re like me, you’re FED UP with marketing. You wish there was a better way get your message out so people would know you’re there, come find you, and buy.

    There is a better way. I call it “Authentic Conversation.” Authentic Conversation is a return to the basics: Establish trust. Build relationship. Then, ask for permission to engage your...[read more]

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