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	<title>Internet Marketing Consulting &#38; Coaching by Carol Cole-Lewis &#187; Strategy and Planning</title>
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	<link>http://c-cole-lewis.com</link>
	<description>Helping small businesses make (dollars and) sense of the Internet</description>
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		<title>The Two Camps Of Search Engine Optimization (“SEO”)</title>
		<link>http://c-cole-lewis.com/2011/11/two-camps-search-engine-optimization-seo/</link>
		<comments>http://c-cole-lewis.com/2011/11/two-camps-search-engine-optimization-seo/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 01:16:48 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Strategy and Planning]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=2047</guid>
		<description><![CDATA[Ah, for the old days of stuffing a web page full of keywords to get a decent ranking on Google. Actually, I&#8217;m relieved those days are over, as the internet has matured and now demands relevance over noise. New search engine algorithms (you know, the fancy math that determines what page in search results your [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Publicize your business on the Internet WITHOUT a website.</title>
		<link>http://c-cole-lewis.com/2010/10/publicize-your-business-on-the-internet-without-a-website/</link>
		<comments>http://c-cole-lewis.com/2010/10/publicize-your-business-on-the-internet-without-a-website/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 18:44:17 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Strategy and Planning]]></category>
		<category><![CDATA[google places]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1465</guid>
		<description><![CDATA[Is a web site really important for all businesses? That depends. Here are a few arguments for having your own website: You are in control. No one can change the look and feel of your site or mess with your site content other than you. You can post videos of any length, pictures of any [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Ways to Grow Your Local Business With Social Media</title>
		<link>http://c-cole-lewis.com/2009/12/5-ways-to-grow-your-local-business-with-social-media/</link>
		<comments>http://c-cole-lewis.com/2009/12/5-ways-to-grow-your-local-business-with-social-media/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 23:24:40 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Lists]]></category>
		<category><![CDATA[Strategy and Planning]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1344</guid>
		<description><![CDATA[Here are some useful ideas from John Jantsch, award winning social media publisher, on how to use Social Media tools for local business. Regardless of what tools you choose, make sure you take a planned approach. Know what you want to measure, and how you&#8217;re going to measure it so you can quickly determine whether [...]]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2009/12/5-ways-to-grow-your-local-business-with-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>5 Hot Social Shopping Trends to Watch For</title>
		<link>http://c-cole-lewis.com/2009/11/5-hot-social-shopping-trends-to-watch-for/</link>
		<comments>http://c-cole-lewis.com/2009/11/5-hot-social-shopping-trends-to-watch-for/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 19:19:03 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Lists]]></category>
		<category><![CDATA[Strategy and Planning]]></category>
		<category><![CDATA[Trends, Stats and Research]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[winery]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1087</guid>
		<description><![CDATA[Did you know a recent study from Burst Media indicates 85% of consumers will shop online this holiday season. If you&#8217;re a retailer, maybe it&#8217;s time to jump on the internet bandwagon. To get started (or, to continue, if you&#8217;re already Internet savvy), here&#8217;s a list of 5 social media trends to be aware of: [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>5 Advanced Social Media Marketing Strategies for Small Businesses</title>
		<link>http://c-cole-lewis.com/2009/09/5-advanced-social-media-marketing-strategies-for-small-businesses/</link>
		<comments>http://c-cole-lewis.com/2009/09/5-advanced-social-media-marketing-strategies-for-small-businesses/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 23:24:55 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Strategy and Planning]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=917</guid>
		<description><![CDATA[Are you already using Social Media for your business and want to take your game to the next level? Samir Balwani has a great post on Mashable today &#8211; definitely worth a quick read if you&#8217;re looking to create a serious social media plan that&#8217;s more than just having a Twitter and a Facebook account. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Understanding Your Social Media Investment and Strategy</title>
		<link>http://c-cole-lewis.com/2009/09/understanding-your-social-media-investment-and-strategy/</link>
		<comments>http://c-cole-lewis.com/2009/09/understanding-your-social-media-investment-and-strategy/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 16:54:13 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Strategy and Planning]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=841</guid>
		<description><![CDATA[This article, found in today&#8217;s Computerworld, tells you three things: Having a Facebook and Twitter account is not a strategy for social media You must know what you want to accomplish through the use of social media Small companies probably have a different strategy than larger ones. There&#8217;s also a very simple report on ROI [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Social Media for Hotels, Resorts and B&amp;B&#8217;s</title>
		<link>http://c-cole-lewis.com/2009/06/social-media-for-hotels-resorts-and-bbs/</link>
		<comments>http://c-cole-lewis.com/2009/06/social-media-for-hotels-resorts-and-bbs/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 18:20:39 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Strategy and Planning]]></category>
		<category><![CDATA[b]]></category>
		<category><![CDATA[hotel]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=754</guid>
		<description><![CDATA[Are you a Lake County hotel, resort or B&#38;B wondering how to get involved in social media? Hotel Interactive gives you some good campaign ideas specifically for this industry segment. Remember, though &#8211; don&#8217;t just use an idea and hope it works. Remember to track and measure your results so you know whether your time [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Getting Clients on Facebook a Myth?</title>
		<link>http://c-cole-lewis.com/2009/06/is-getting-clients-on-facebook-a-myth/</link>
		<comments>http://c-cole-lewis.com/2009/06/is-getting-clients-on-facebook-a-myth/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 23:01:00 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Strategy and Planning]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=752</guid>
		<description><![CDATA[Don&#8217;t just take my word for it &#8211; Christine Gallager also says you need to have more than just a Facebook presence to get clients and business. IMHO (&#8220;In My Humble Opinion&#8221; for all you without a 14 year-old in the house), a blog inspires much more conversation than a static website as a place [...]]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2009/06/is-getting-clients-on-facebook-a-myth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social media advertising strategy: six profiles you must have</title>
		<link>http://c-cole-lewis.com/2009/06/social-media-advertising-strategy-six-profiles-you-must-have/</link>
		<comments>http://c-cole-lewis.com/2009/06/social-media-advertising-strategy-six-profiles-you-must-have/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 18:18:47 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Strategy and Planning]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=750</guid>
		<description><![CDATA[Wondering where to start with Social Media? Heather Lutze in today&#8217;s TechJournal South suggests 6 social media sites where businesses can get the most bang for their virtual buck by posting a profile. However, I would offer a word of caution: make sure these sites fit in with your company&#8217;s social media strategy. You might [...]]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2009/06/social-media-advertising-strategy-six-profiles-you-must-have/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Roundup of Twitter Tracking Tools</title>
		<link>http://c-cole-lewis.com/2009/06/a-roundup-of-twitter-tracking-tools/</link>
		<comments>http://c-cole-lewis.com/2009/06/a-roundup-of-twitter-tracking-tools/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 04:37:35 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Metrics]]></category>
		<category><![CDATA[tracking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=733</guid>
		<description><![CDATA[If you&#8217;re looking for some cold, hard data to justify whether Twitter might be a useful investment in time for you and your business, Dan Greenfield at socialmediatoday has compiled a great list of Twitter tools you can use to track trends, people, and topics. There are a wide variety of services listed, so there&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
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