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	<title>Internet Marketing Consulting &#38; Coaching by Carol Cole-Lewis &#187; Tools</title>
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	<link>http://c-cole-lewis.com</link>
	<description>Helping small businesses make (dollars and) sense of the Internet</description>
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		<title>The Two Camps Of Search Engine Optimization (“SEO”)</title>
		<link>http://c-cole-lewis.com/2011/11/two-camps-search-engine-optimization-seo/</link>
		<comments>http://c-cole-lewis.com/2011/11/two-camps-search-engine-optimization-seo/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 01:16:48 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Strategy and Planning]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=2047</guid>
		<description><![CDATA[Ah, for the old days of stuffing a web page full of keywords to get a decent ranking on Google. Actually, I&#8217;m relieved those days are over, as the internet has matured and now demands relevance over noise. New search engine algorithms (you know, the fancy math that determines what page in search results your [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why WordPress trumps Dreamweaver for building your own site</title>
		<link>http://c-cole-lewis.com/2011/08/why-wordpress-trumps-dreamweaver/</link>
		<comments>http://c-cole-lewis.com/2011/08/why-wordpress-trumps-dreamweaver/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 19:51:12 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Blogging & Microblogging]]></category>
		<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1580</guid>
		<description><![CDATA[I can remember when WYSIWYG editors like Dreamweaver came out for html coding. What a blessing to be able change a link across all template pages with just a keystroke! For the last 3 years, though, I have been creating all of my websites using WordPress (with Thesis* theme) installed on Startlogic* servers. Here&#8217;s why: [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Which Social Sites Are Best for Which Marketing Outcomes?</title>
		<link>http://c-cole-lewis.com/2011/03/which-social-sites-are-best-for-which-marketing-outcomes/</link>
		<comments>http://c-cole-lewis.com/2011/03/which-social-sites-are-best-for-which-marketing-outcomes/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 14:51:21 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Social Media Marketing 101]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends, Stats and Research]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1520</guid>
		<description><![CDATA[Here&#8217;s a great infographic on what social media is best for the online marketing results you are seeking. To see the full article from today&#8217;s Mashable (and download the infographic&#8217;s associated .pdf file), go here:]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2011/03/which-social-sites-are-best-for-which-marketing-outcomes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use Quantcast to understand your website audience</title>
		<link>http://c-cole-lewis.com/2010/10/use-quantcast-to-understand-your-website-audience/</link>
		<comments>http://c-cole-lewis.com/2010/10/use-quantcast-to-understand-your-website-audience/#comments</comments>
		<pubDate>Wed, 13 Oct 2010 19:29:57 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Tools]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[demographics]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1472</guid>
		<description><![CDATA[Quantcast is a tool used by online marketers to examine the profile of audiences visiting a website. It&#8217;s not useful for websites with small volumes of traffic. I did, though, type in the URL of a popular Lake County website – Lakeconews.com – in the &#8220;Get Audience Data for Any Site&#8221; box at the top [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Call US and CAN phones for FREE from Gmail</title>
		<link>http://c-cole-lewis.com/2010/08/call-us-and-can-phones-for-free-from-gmail/</link>
		<comments>http://c-cole-lewis.com/2010/08/call-us-and-can-phones-for-free-from-gmail/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 00:06:33 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1454</guid>
		<description><![CDATA[Starting today, you can call any phone in the USA and Canada for FREE (well, at least until the end of the year) using Gmail. Get more information by reading the announcement in Google&#8217;s Blog: Official Google Blog: Call phones from Gmail.]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2010/08/call-us-and-can-phones-for-free-from-gmail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bored with the fonts on your website? Try Google Fonts!</title>
		<link>http://c-cole-lewis.com/2010/07/bored-with-the-fonts-on-your-website-try-google-fonts/</link>
		<comments>http://c-cole-lewis.com/2010/07/bored-with-the-fonts-on-your-website-try-google-fonts/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 19:35:03 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1434</guid>
		<description><![CDATA[In the past, you used to be stuck with good old standard fonts like Arial or Times New Roman. No more! Google Fonts gives you a wide range of choice of cool free fonts you can use on your website. If you&#8217;re somewhat technically inclined, this article in today&#8217;s Mashable will show you how to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Guide to Facebook Social Plugins for Small Business</title>
		<link>http://c-cole-lewis.com/2010/06/a-guide-to-facebook-social-plugins-for-small-business/</link>
		<comments>http://c-cole-lewis.com/2010/06/a-guide-to-facebook-social-plugins-for-small-business/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 19:17:48 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Ideas and Tactics]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1404</guid>
		<description><![CDATA[Connect your website more closely with Facebook to take advantage of Facebook&#8217;s social marketing features! Amy-Mae Elliott writes in American Express&#8217;s Openforum.com about several plugins website owners can add to their website to increase its &#8220;Facebook friendliness&#8221; The benefits – from Facebook pages with active followers, to websites wanting to implement comment functionality – depend [...]]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2010/06/a-guide-to-facebook-social-plugins-for-small-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Tool: Tubemogul.com for Video Distribution</title>
		<link>http://c-cole-lewis.com/2010/04/free-tool-tubemogul-com-for-video-distribution/</link>
		<comments>http://c-cole-lewis.com/2010/04/free-tool-tubemogul-com-for-video-distribution/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 15:29:57 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Tools]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1396</guid>
		<description><![CDATA[If your serious about using video as a part of your marketing (and who these days isn&#8217;t?), you&#8217;ll want to use the Tubemogul service. Tubemogul will take your recorded videos, encode them for the web, then distribute them to various video media content sites (like YouTube and Yahoo). They&#8217;ll even send them back to you [...]]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2010/04/free-tool-tubemogul-com-for-video-distribution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Tool: Doodle for meeting scheduling</title>
		<link>http://c-cole-lewis.com/2010/04/free-tool-doodle-for-meeting-scheduling/</link>
		<comments>http://c-cole-lewis.com/2010/04/free-tool-doodle-for-meeting-scheduling/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 00:26:46 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Tools]]></category>
		<category><![CDATA[doodle]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1394</guid>
		<description><![CDATA[Every try to coordinate the schedules of a group of people to get together for anything? Here&#8217;s a FREE tool that makes setting a meeting date a snap: Doodle: easy scheduling.]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2010/04/free-tool-doodle-for-meeting-scheduling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Social Media Tools for Entrepreneurs</title>
		<link>http://c-cole-lewis.com/2009/10/10-social-media-tools-for-entrepreneurs/</link>
		<comments>http://c-cole-lewis.com/2009/10/10-social-media-tools-for-entrepreneurs/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 19:31:59 +0000</pubDate>
		<dc:creator>Carol</dc:creator>
				<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1050</guid>
		<description><![CDATA[Ever wondered what social media tools you should be using for your business? Here&#8217;s a list of 10 from Mashable today – some you would have heard about, others, perhaps not. For the ones you may be familiar with, you&#8217;re challenged to look at these tools with a new set of eyes to see how [...]]]></description>
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		<slash:comments>0</slash:comments>
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