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	<title>So you&#039;ve got a website...now what?</title>
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	<link>http://c-cole-lewis.com</link>
	<description>Internet Marketing Consulting by Carol Cole-Lewis</description>
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		<title>Google Buzz: 5 Opportunities for Small Businesses</title>
		<link>http://c-cole-lewis.com/2010/02/google-buzz-5-opportunities-for-small-businesses/</link>
		<comments>http://c-cole-lewis.com/2010/02/google-buzz-5-opportunities-for-small-businesses/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 18:04:18 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Blogging & Microblogging]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1378</guid>
		<description><![CDATA[Just when you thought you had your social media campaign all figured out, here&#8217;s a new tool from Google that&#8217;s sure to become a major player: Google Buzz.
The following article appeared in today&#8217;s Mashable and highlights how this new tool could be useful to Small Businesses:
Google Buzz: 5 Opportunities for Small Businesses.
And, here&#8217;s a video [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>HOW TO: Build a Facebook Landing Page for Your Business</title>
		<link>http://c-cole-lewis.com/2010/02/how-to-build-a-facebook-landing-page-for-your-business/</link>
		<comments>http://c-cole-lewis.com/2010/02/how-to-build-a-facebook-landing-page-for-your-business/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 01:43:57 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[how to]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1375</guid>
		<description><![CDATA[A few months ago, I did a presentation to the Lake County Chamber of Commerce on how to set up a Facebook Page for your business.  It was a step-by-step process on how to sign up and set the paramaters for a basic Facebook business page.
This post from today&#8217;s Mashable, takes my presentation one step [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Create and Distribute Effective Online Coupons</title>
		<link>http://c-cole-lewis.com/2010/02/how-to-create-and-distribute-effective-online-coupons/</link>
		<comments>http://c-cole-lewis.com/2010/02/how-to-create-and-distribute-effective-online-coupons/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 19:24:23 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1373</guid>
		<description><![CDATA[Customers are looking for deals, and they&#8217;re going online to find them. Today&#8217;s Mashable has a great article on using online coupons to grow your business. The strategies mentioned in this post will work well when combined with a new program the Lake County Chamber of Commerce is developing for local businesses at http://shopstayplay.com.
Read the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Few Tips For Mastering Your Social Media Life</title>
		<link>http://c-cole-lewis.com/2010/02/a-few-tips-for-mastering-your-social-media-life/</link>
		<comments>http://c-cole-lewis.com/2010/02/a-few-tips-for-mastering-your-social-media-life/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 19:10:16 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Hints and Tips]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1371</guid>
		<description><![CDATA[Feeling a bit of overwhelm keeping up with all your Social Media accounts? Here are a few simple ideas from Fast Company:
Work Smart: Mastering Your Social Media Life &#124; Fast Company.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t be afraid to think outside of the box</title>
		<link>http://c-cole-lewis.com/2010/01/dont-be-afraid-to-think-outside-of-the-box/</link>
		<comments>http://c-cole-lewis.com/2010/01/dont-be-afraid-to-think-outside-of-the-box/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 17:28:19 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Creativity at Play]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1358</guid>
		<description><![CDATA[As you look at ways to improve your business, your research may reveal a need to significantly change the way you do things: who your customers are, what products you sell, how you sell what you sell. Just because nobody else is doing it doesn&#8217;t mean you can&#8217;t make the leap. In fact, leaping before [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Add an Email Newsletter to your Facebook Page: Nutshellmail</title>
		<link>http://c-cole-lewis.com/2010/01/add-an-email-newsletter-to-your-facebook-page-nutshellmail/</link>
		<comments>http://c-cole-lewis.com/2010/01/add-an-email-newsletter-to-your-facebook-page-nutshellmail/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 00:21:05 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[email]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1353</guid>
		<description><![CDATA[Believe it or not, I&#8217;ve found a useful Facebook application! Nutshellmail allows Facebook Page owners to put a tab on their Facebook page that gives visitors and fans the opportunity to sign up for e-mail updates.
Actually, Nutshell mail is more than this&#8230;it&#8217;s really a summary of user-selected Facebook &#8220;streams&#8221; (e.g., status updates, wall posts, tagged [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taking social media local</title>
		<link>http://c-cole-lewis.com/2010/01/taking-social-media-local/</link>
		<comments>http://c-cole-lewis.com/2010/01/taking-social-media-local/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 19:20:19 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Editorial Comments]]></category>
		<category><![CDATA[Social Media Marketing 101]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1350</guid>
		<description><![CDATA[Are you a franchisee or do you sell a national brand locally? You&#8217;d do well to consider social media to promote your product. Why? You can be more creative and appeal more directly to your customers. And, you can adapt national marketing campaigns and make them more relevant to your local market.
This could be just [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Quick Marketing Tip: Make Your File Names Meaningful</title>
		<link>http://c-cole-lewis.com/2010/01/quick-marketing-tip-make-your-file-names-meaningful/</link>
		<comments>http://c-cole-lewis.com/2010/01/quick-marketing-tip-make-your-file-names-meaningful/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 03:11:55 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Editorial Comments]]></category>
		<category><![CDATA[Hints and Tips]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1346</guid>
		<description><![CDATA[Did you ever download a .pdf file from a website that had an almost meaningless filename? For instance, I just downloaded a signup form for a conference I want to attend. The document is titled &#8220;register.pdf&#8221;. In a few days, I&#8217;ll be asking myself when I look at that file &#8220;Register for what?&#8221;
When you create [...]]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2010/01/quick-marketing-tip-make-your-file-names-meaningful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Ways to Grow Your Local Business With Social Media</title>
		<link>http://c-cole-lewis.com/2009/12/5-ways-to-grow-your-local-business-with-social-media/</link>
		<comments>http://c-cole-lewis.com/2009/12/5-ways-to-grow-your-local-business-with-social-media/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 23:24:40 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Lists]]></category>
		<category><![CDATA[Strategy and Planning]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1344</guid>
		<description><![CDATA[Here are some useful ideas from John Jantsch, award winning social media publisher, on how to use Social Media tools for local business.
Regardless of what tools you choose, make sure you take a planned approach. Know what you want to measure, and how you&#8217;re going to measure it so you can quickly determine whether your [...]]]></description>
		<wfw:commentRss>http://c-cole-lewis.com/2009/12/5-ways-to-grow-your-local-business-with-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Important Points To Remember When Designing an Email Campaign</title>
		<link>http://c-cole-lewis.com/2009/12/six-points-when-designing-email/</link>
		<comments>http://c-cole-lewis.com/2009/12/six-points-when-designing-email/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 03:17:39 +0000</pubDate>
		<dc:creator>Carol Cole-Lewis</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Lists]]></category>

		<guid isPermaLink="false">http://c-cole-lewis.com/?p=1336</guid>
		<description><![CDATA[There’s more to writing (and designing) a effective email campaign that meets the eye. I got a few &#8220;a-ha&#8217;s&#8221; from a document I downloaded from Lyris.com today I thought I&#8217;d share with you:

Realize most recipients won’ t ever see your beautiful graphics
Most browsers default to “images off”. Make sure your email looks good   [...]]]></description>
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		<slash:comments>0</slash:comments>
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